The offer, already available in the U.S. market, allows access beginning this Friday through downloading, via a multimedia computer or AppleTV box, works from the catalog of the major American and European studios.
According to GfK, the market for video on demand in France was estimated at 106 million euros in 2009.
The firm said that apple, in a statement, including having agreements with 20th Century Fox, MGM, Paramount Pictures, Sony Pictures, Universal Studios, Walt Disney, Warner Bros., or Pathé StudioCanal, to offer recent films such as Avatar, Inglorious Bastards, LOL, and The First Star.
The films are available on iTunes the very same day as their DVD release. The purchase prices start at 7.99 euros for catalog titles, EUR 9.99 for recent works, and EUR 13.99 for new releases.
The same movies are also available for rent, starting respectively at 2.99 euros and 3.99 euros, with an additional one euro for versions in high definition. Downloaded movies that are for rent, are available to the user for up to 2 days or 48 hours, while versions available for purchase can be synchronized with an iPod, iPad or iPhone.
In a shop, or on the websites of specialist distributors, the DVD version of Avatar, directed by James Cameron, is sold at such retail price 15.99 euros, while the DVD of Inglorious Bastards, directed by Quentin Tarantino, has been proposed to sell at 19.99 euros.
Up to now, the French version of the iTunes Store only offered music and television series available to its users. Apple’s new offering will allow Apple to compete with Fnac.com, VirginMega.fr and the kiosks line proposed in the tender “triple play” of Internet access providers
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